Resources

Resources

Ecommerce professionals know the value of differentiating their online shopping experience from others. Browse this information to discover how customers effectively use Needle and demonstrate how Needle increases revenues and builds strong customer relationships.

Needle Success Stories


  • Norwegian Cruise Lines

    Norwegian Cruise Line has an strong online presence but wanted to catch the authenticity of the customer voice. See how NCL implemented Needle on their website to achieve 150% ROI.

  • Newegg

    Predictively targeting and segmenting allows Newegg to focus their chat reps time and resources on boosting sales help, driving higher conversions, upselling for AOV lifts, keeping the focus on revenue.

  • Horizon Hobby

    From Horizon Hobby’s Facebook page, they knew they had some amazing and strong followers. To bolster customer service and provide expert knowledge to their line of RC-focused hobbies, Horizon selected Needle.

White Papers


  • The Paradox of Choice

    Shoppers are overwhelmed by choices, causing 70% cart abandonment and remorse research. Leveraging chat to engage and help shoppers simplify their options, you can increase conversion 6-10X and add 5-12 percent to your online revenue.

  • eBook: 3 Reasons Your Customers Trust Strangers More Than You

    3 Reasons Your Customers Trust Strangers More Than You

    According to Forrester, more than one-third of consumers trust a stranger’s opinion on public forums or blogs more than they trust branded advertisements and marketing collateral. Needle harnesses this power by finding those who are passionate about your brand and connecting them with your future customers. Find out why this is so effective.

  • White paper: The Evolution of Chat: The Rise of Online Advocate-to-Customer Interaction

    The Evolution of Chat

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and crucial elements of the shopping experience. Needle brings advocates to online chat for ecommerce. Discover how.

  • White Paper: The Next Wave of Advocacy: How Masters, Enthusiasts, and Loyalists Will Transform Customer Engagement

    The Next Wave of Advocacy

    Advocates are your brand’s most effective, influential, and under-used sales force. They offer customers an authentic human connection in a world increasingly driven by self-service technology. In the age of Amazon, companies that enable their advocates to create a differentiated customer experience and inspire customer loyalty. We call this the next wave of advocacy.

  • White Paper: The Power of the People: How Advocates Increase Revenue, Improve ROI, and Strengthen the Bottom Line

    The Power of the People

    Tactics like paid search (PPC) and rewards programs reliably generate leads and sales but do so without ever reaching customers on a personal level. If marketers can’t create an emotional connection between brand and customer that compels customers to buy more and more often, they will spend a disproportionate amount of their budget trying to recapture the same customers.

Blog


  • Creative ways to include customer advocac...

    Nothing in marketing is more powerful than a fan of your product or service talking about their positive experience to future customers. This little trick is used all the time in B2B marketing. That’s why you see logo banners and … Continued

  • Paradox of Choice

    Live chat narrows shopper’s choices to ...

    Today’s online shoppers are overwhelmed with choices and the product information presented to them. The number of choices along with the time it takes to research them all actually decreases sales and increases cart abandonment. This is called the Paradox … Continued

  • Super fans or advocates build your brand and sell more

    Super Fans Build your Brand and Sell More

    I’ve been talking about live chat for ecommerce for so long, I neglect the core value of Needle. This week as I talked with Needle customers, I’m reminded why Needle is successful. Needle has an amazing live chat platform for … Continued

  • How much does live sales chat increase co...

    Ecommerce professionals know that live sales chat for your online store is a great way to offer your customer direct communication to you and your brand.  When casual buyers interact with an expert through live sales chat, they are more … Continued

  • How to Measure Success of Live Chat on your Site

    How to Measure Success of Live Chat on yo...

    Many ecommerce professionals are realizing the benefits of live chat for their online stores. Live chat provides a great way to provide customer service and answer sales questions about product and services instantly. Customers can inquire about orders, get support, … Continued

  • 5 Biggest Mistakes Companies Make with Online Sales Chat

    The 5 Biggest Mistakes Companies Make wit...

    Chat is becoming a mainstay to most ecommerce online stores because they understand the value of getting answers to questions–and quickly–to drive online sales. But without an authentic user experience, shoppers will become disengaged, never to return again. If shoppers … Continued

  • Build a brand-centric ecommerce website

    Build a brand-centric ecommerce website

    If you believe brand marketing is a thing of the past, think again. Brands are bigger and better in this modern digital age. But with ecommerce becoming a very crowded space, how do you differentiate your brand? What makes people … Continued

  • Why Live Chat Provides Great Online ROI

    Why Live Chat Provides Great Online ROI

    As an ecommerce professional, you’ve considered many different methods and tools to attract customers to your website. But have you considered what drives business, what makes a unique customer experience, and what actually brings a customer back to your website? … Continued

  • Eight Essentials to Selling with Online Live Chat

    Eight Essentials to Selling with Online L...

    For the ecommerce professional, 80% of the battle is getting customers to your website. Don’t lose the war because you weren’t able to help them buy. Put these eight selling tips to work when using sales chat and increase conversions, … Continued

  • How to choose live chat software

    How to choose live chat software

    Ecommerce professionals are always striving for a better customer experience. A popular method is to provide real-time answers through online live chat software. With the thousands of choices for online chat — even free options in CRM and online shopping … Continued

Start converting browsers into buyers.

Find out how much new revenue you can generate with real-time brand advocacy.