Ecommerce professionals know the value of differentiating their online shopping experience from others. Browse this information to discover how customers effectively use Needle and demonstrate how Needle increases revenues and builds strong customer relationships.

Needle Success Stories

  • Norwegian Cruise Lines

    Norwegian Cruise Lines

    Norwegian Cruise Line has an strong online presence but wanted to catch the authenticity of the customer voice. See how NCL implemented Needle on their website to achieve 150% ROI.


  • Newegg


    Predictively targeting and segmenting allows Newegg to focus their chat reps time and resources on boosting sales help, driving higher conversions, upselling for AOV lifts, keeping the focus on revenue.


  • Horizon Hobby

    Horizon Hobby

    From Horizon Hobby’s Facebook page, they knew they had some amazing and strong followers. To bolster customer service and provide expert knowledge to their line of RC-focused hobbies, Horizon selected Needle.


White Papers

  • The Paradox of Choice

    The Paradox of Choice

    Shoppers are overwhelmed by choices, causing 70% cart abandonment and remorse research. Leveraging chat to engage and help shoppers simplify their options, you can increase conversion 6-10X and add 5-12 percent to your online revenue.


  • eBook: 3 Reasons Your Customers Trust Strangers More Than You

    3 Reasons Your Customers Trust Strangers More Than You

    According to Forrester, more than one-third of consumers trust a stranger’s opinion on public forums or blogs more than they trust branded advertisements and marketing collateral. Needle harnesses this power by finding those who are passionate about your brand and connecting them with your future customers. Find out why this is so effective.


  • White paper: The Evolution of Chat: The Rise of Online Advocate-to-Customer Interaction

    The Evolution of Chat

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and crucial elements of the shopping experience. Needle brings advocates to online chat for ecommerce. Discover how.


  • White Paper: The Next Wave of Advocacy: How Masters, Enthusiasts, and Loyalists Will Transform Customer Engagement

    The Next Wave of Advocacy

    Advocates are your brand’s most effective, influential, and under-used sales force. They offer customers an authentic human connection in a world increasingly driven by self-service technology. In the age of Amazon, companies that enable their advocates to create a differentiated customer experience and inspire customer loyalty. We call this the next wave of advocacy.


  • White Paper: The Power of the People: How Advocates Increase Revenue, Improve ROI, and Strengthen the Bottom Line

    The Power of the People

    Tactics like paid search (PPC) and rewards programs reliably generate leads and sales but do so without ever reaching customers on a personal level. If marketers can’t create an emotional connection between brand and customer that compels customers to buy more and more often, they will spend a disproportionate amount of their budget trying to recapture the same customers.



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Find out how much new revenue you can generate with real-time brand advocacy.