a person who publicly supports or recommends a particular brand
a passionate third-party expert willing to talk to your future customers
Shoppers know when they’re talking to a bot or an outsourced live chat representative. And the experience is too often the same. The conversation stalls, their questions go unanswered and they leave your website in search of a better solution.
Your best customers offer authentic conversation based on genuine, positive experiences with your products and services. With Needle, they become your brand advocates, helping shoppers build trust with your brand and make faster and easier purchasing decisions.
Shoppers should interact with people whose appreciation for your brand comes from positive, first-hand experience with your products. Brand advocates know how to lead them down the path to purchase because they’ve walked it themselves.
Needle finds, assembles and trains a team of brand advocates to help shoppers on your website. We make sure a brand advocate is always available through live chat or email to answer questions, make recommendations, and direct shoppers to products.
Brand advocates can be anybody – insurance agents, professional chefs, Division I athletes, even doctors.
“Where else can you share your love for products you already own from your own personal perspective?!”
“…because of the deep appreciation we have for the brand, we are able to give a more personalized shopping experience than most brick-and-mortar retailers.”
“I love that I can have fun, be sincere and passionate in all of my interactions! I get to go overboard with sharing what I know, as well as talk with fellow gamers!”