Uncovering the problem
Needle is founded on the frustrating experience of trying to buy a wetsuit online.
Morgan Lynch knew there had to be a way to talk to someone credible, an expert who could offer insights on which competition wetsuit would give him an edge over his brother in a triathlon, but he couldn’t find the right help. Morgan turned to Mikko Valimaki and Joey Dempster, to create a different kind of online customer experience.
Comprising the team
When setting out to develop a completely new way of thinking about the online customer experience you’ll need the smartest, toughest, most driven crew around…and a bus.
Building a business on values
Our seven values keep us true to our mission of becoming the most trusted enabler of authentic customer experiences. In other words, Needle’s DNA.
Be yourself, while continually improving.
Be positively contagious, inspiring others to perform better.
Define, communicate, and execute bold ideas.
Think long term, taking pride in successes and being accountable for failures.
A relentless drive to deliver value to customers, building loyalty and innovation with better solutions.
Timely decision-making with thorough, but swift, action. The amp is at eleven.
Mere activity shouldn’t be conflated with delivering meaningful outcomes.