Needle is a People Company

Meet the people behind the company

At Needle, we believe in the power of real connections between real people to elevate the online shopping experience. No bots. No bias. Just real people sharing their real passion and experience. We also believe that real passion and knowledge can come from anywhere, which is why we search high and low for the most authentic and knowledgable product experts to become advocates. Working hand-in-hand with customers and advocates, we are proud to create what shoppers have repeatedly called “the best customer experience” they’ve ever had.