Entrepreneur recently shared 3 Ways to Create Customer Experiences That Boost Sales. Our favorite method? Personalization.
“Customers expect VIP treatment from brands in both online and in person shopping experiences. Providing customers with the same personalized experience when shopping online as they receive when they are in the store can go a long way toward encouraging repeat business.”
As far as VIP treatment goes, it doesn’t get better than having someone on hand to answer any product questions you may have. When shoppers can ask questions and get immediate answers back from experts, something magical happens.
First, shoppers are able to feel confident in their purchase. They can feel sure that what they are buying will meet their needs. Then, with their newfound confidence, they buy more per order and they buy more often. Most importantly, they become more loyal and return to the company that “gets” them. That’s why anything you can do to improve the personalization of your digital CX is effort and resources well spent.
Needle makes these loyalty-building interactions possible by connecting shoppers with brands’ biggest fans and most knowledgeable product experts (advocates) for truly personalized customer experiences. The result: more sales, higher conversion, and happier customers.