Online shoppers now have access to real-time interactions with Needle advocates on

SILICON SLOPES, Utah (April 12, 2016) – Needle today announced Owlet Baby Care, a company known for its smart sock baby vitals monitor, is the latest online retailer to provide shoppers access to real-time advice from parents who already own the Owlet Baby Monitor.

By nature, Owlet lends itself to a unique advocate community of impassioned parents, bloggers and even NICU doctors who own and use the Owlet Baby Monitor daily. In collaboration with Needle, Owlet identified their most passionate fans and customers and deployed them on their website through Needle’s Advocate Marketing Cloud.

“Owlet was created by a team of parents, so we understand how helpful it is to be able to ask real moms and dads, and real product users their experience and get answers to questions,” said Ashley Walsh, head of branding at Owlet. “Needle’s platform and team of passionate Owlet advocates help take our brand to the next level and has helped accelerate our growth across the board.”

Owlet customers see a direct benefit to the quality of their shopping experience as evidenced by several customer reviews including:

“Being able to chat live with a physician who stands behind this product is exactly what makes it superior to the other monitors on the market.”
“It was so wholesome to talk to another parent about real life scary situations. She answered all my questions and had wonderful recommendations.”
“I loved having someone with a personal experience to talk to about it. I wanted this product so badly but [didn’t] know anyone who has had it and it was nice to hear directly from another mom.”
Since the launch of its advocate program in December, Owlet has already seen a 12X lift in sales conversion, with Needle advocates driving more than $30.00 in incremental revenue per interaction. In addition, Owlet customers have reported an average Net Promoter Score (NPS) of 74 and Customer Satisfaction Rating (CSAT) of 9.6. Based on these impressive results, Owlet plans to enable additional advocate interactions on its site in the coming months.

“As a parent of five children, I know that Owlet is truly a game changer,” said Morgan Lynch, CEO at Needle. “Owlet is a special customer, and we are thrilled to enable advocacy between potential customers and the parents and doctors who already own the product.”

To learn more about other progressive online retailers using the Needle Advocate Marketing Cloud, visit

About Needle
Needle, the leader in advocate-powered e-commerce, strives to make online shopping more personal and trusted. Founded in 2010, Needle provides a marketing platform that enables online retailers to leverage their most passionate fans and connect them with their customers. The result is a truly awesome customer experience that builds trust and increases satisfaction with customers while delivering high-quality traffic, net new sales, and better online experiences. For more information, visit or send us a note at

About Owlet Baby Care
Owlet Baby Care, Inc. was founded in 2013 by a team of passionate parents who wanted to bring themselves and other parents around the globe peace of mind and assurance by developing a monitor that tracks a baby’s breathing and heart rate. Using pulse oximetry, the same technology used in hospitals, the Owlet Smart Sock is designed to send alerts to the Base Station and via Wi-Fi to a smartphone, if a baby stops breathing while sleeping. See the device in action by watching this video or visiting


Needle Media Contact
Jeff Adcock

About The Author

Related Posts

Start converting browsers into buyers.

Find out how much new revenue you can generate with real-time brand advocacy.