Are you in fear of Black Friday? As an ecommerce professional, you’re not sure how you are going to handle the large online volumes of the Holiday Seasons? And how do you do it but still maintain that truly unique experience from your website?

Brands like Adorama Camera, Horizon Hobby, and Lime Crime are using their best customers to help other customers this Holiday Season. That’s right, they are taking their best customers who are product experts, brand ambassadors, and super-fans and using them as online chat agents. This not only helps put additional resources in place to help with the additional website traffic but also puts someone in the driver’s seat who loves the products.

Needle advocates create truly authentic conversations with your customers because they know and love your products and services. They are not hired contractors, seasonal employees, motivated – or worse, unmotivated – sales teams, or chatbots. They are real people who have experienced your products and love to recommend them to everyone they meet.

Needle recently reached out to its network of amazing brand advocates who work with online shoppers every day and asked them about their experiences. The following infographic shows what we learned.

About The Author

Jordan K Pusey is a contributing blogger who brings 20 years of high-tech industry experience to the table. During his tenure, he has worked in IT, systems management, security, IT infrastructure, software sales/marketing, website creation, and online digital marketing. Jordan uses his extensive background in high tech marketing to provide advice and best practices, showing online companies how to attract customers for rapid growth. He's also an avid mountain biker, drummer, skier, and father of three amazing kids.