Kate is your typical customer and recently picked up a new hobby: amateur photography. Although smartphone cameras are getting better, the camera on her smartphone just isn’t cutting it anymore. She wants to see in her…Continued

Nothing in marketing is more powerful than a fan of your product or service talking about their positive experience to future customers. This little trick is used all the time in B2B marketing. That’s why you see logo…Continued

If you believe brand marketing is a thing of the past, think again. Brands are bigger and better in this modern digital age. But with ecommerce becoming a very crowded space, how do you differentiate your brand? What makes…Continued

For the ecommerce professional, 80% of the battle is getting customers to your website. Don’t lose the war because you weren’t able to help them buy. Put these eight selling tips to work when using sales chat and increase…Continued

Online shoppers must have an exceptional experience for them to return to a site outside of Amazon. What brings a customer to a brand’s website and keeps them coming back for more? Ecommerce professionals tend to focus on…Continued

With 84 percent of customers unwilling to do business with an ecommerce website unless they trust it, building customer trust is essential. Yet, for most online shopping websites, building customer trust is a challenge Using…Continued

When it comes to running any successful ecommerce store, many people view marketing and customer service as two separate entities. The truth is, marketing and customer service have a harmonious relationship, in which both…Continued