Digital ad spending hit 142 Billion in 2020, and Morningstar forecasts show that could go as high as 160 Billion in 2021. Part of the growth is that it’s becoming more costly. Competition is fierce and that means brands have…Continued

Take a look at how consumer electronics, furnishings and appliance retailer hhgregg leveraged their advocates to lift their conversions 8X.Continued

Are you in fear of Black Friday? As an ecommerce professional, you’re not sure how you are going to handle the large online volumes of the Holiday Seasons? And how do you do it but still maintain that truly unique experience…Continued

Kate is your typical customer and recently picked up a new hobby: amateur photography. Although smartphone cameras are getting better, the camera on her smartphone just isn’t cutting it anymore. She wants to see in her…Continued

There are literally thousands of website live chat apps out there. Most of them are simple tools for you to insert into your website. They range from easy to complex and have different functions geared to helping your online…Continued

Nothing in marketing is more powerful than a fan of your product or service talking about their positive experience to future customers. This little trick is used all the time in B2B marketing. That’s why you see logo…Continued

Today’s online shoppers are overwhelmed with choices and the product information presented to them. The number of choices along with the time it takes to research them all actually decreases sales and increases cart…Continued

I’ve been talking about live chat for ecommerce for so long, I neglect the core value of Needle. This week as I talked with Needle customers, I’m reminded why Needle is successful.Continued

Ecommerce professionals know that live sales chat for your online store is a great way to offer your customer direct communication to you and your brand.  When casual buyers interact with an expert through live sales chat,…Continued

Many ecommerce professionals are realizing the benefits of live chat for their online stores. Live chat provides a great way to provide customer service and answer sales questions about product and services instantly.Continued