Why do they do it?
Advocates are represented by a myriad of job titles – insurance agent, professional chef, Division I athlete, even doctor. But one thing they all have in common is their desire to build and share their knowledge of your products.
“Where else can you share your love for products you already own from your own personal perspective?!”
“…because of the deep appreciation we have for the brand, we are able to give a more personalized shopping experience than most brick-and-mortar retailers.”
“I love that I can have fun, be sincere and passionate in all of my interactions! I get to go overboard with sharing what I know, as well as talk with fellow gamers!”
How do we find them?
Needle has a robust in-house Community Team whose sole purpose is to profile, recruit, certify and motivate rock star advocates for our customers.
Our Community Team works to understand your shoppers and identify your niche experts within your trusted communities.
After getting to know your shoppers, the Community Team recruits potential advocates through social networks, customer lists and forums
Potential advocates undergo a series of tests to make sure they are knowledgeable about your products and can interact with your shoppers in a way that fits your brand.
With the Community Team, you determine how to best motivate your advocates through rewards like recognition, products, and VIP experiences with your brand.
What can they do for you?
Needle activates this community with a full suite of advocate-powered products.
Identify shoppers who need help and match them with advocates in real time.
Advocates respond to your inbound emails eliminating costly in-house agents.
Advocates generate high quality photos for your site and social channels.
Advocates provide custom videos that you can leverage at low cost.
Advocates provide instant answers to shoppers. No chat required.
95% of advocates are socially connected and willing to talk about your brand.
More than 30% of social Q&A’s go unanswered. Advocates can fix that.
Advocates write amazing product reviews based on real experience.
How do they do it?
Needle’s unified platform allows advocates to perform multiple activities at once, all designed to boost your site traffic and revenue.
Connecting advocates with your shoppers is nothing short of magic. Here’s real feedback we’ve received from online shoppers following an advocate interaction.
“Courtney was awesome and is the single reason I ended up purchasing via Adorama. She was very helpful and thorough in answering all of my tedious questions. Thanks a ton, Courtney!”
“Xavier was quick when I asked him for links to products that I couldn’t find on my own. Super friendly, and seemed to really enjoy Astro Gaming as much as I will in the future. He has made me a lifetime customer.“
“This was great! I expected it to be like most chats where they try to get you to buy the most expensive item possible, but James was honest and polite, helping me have peace of mind before I buy, which I certainly will!”