Needle & Skullcandy
are reinventing e-commerce with Social Selling

Needle approached Skullcandy in 2010 and offered something completely different: A dynamic chat platform that was engineered around the sales process, PLUS the ability to turn some of the company's biggest fans into salespeople.

AOV INCREASE
+ 10-15%
CONVERSION
+ 20-30%
SITE LIFT
+ 2%
SKULLCANDY PROGRAM FEATURES
RULES BASED TARGETING TOOL
SKULLCANDY NEEDLER COMMUNITY
INTEGRATED COMMERCE
COMMUNITY RECRUITMENT & BUILDING
SOCIAL COUPONING
GAMIFIED COMMUNITY MANAGEMENT
“It (Needle) costs us the same as about 3 service reps annually,
but it delivers about 15 service reps in the total amount of work.” BRETT BARLOW - VP INTERACTIVE SKULLCANDY

Through Needle, some of Skullcandy’s biggest fans have become its most powerful e-commerce/online sales tool.