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The Stitcher

Threading Great Brands with Passionate Fans.

How Just-in-Time Advocate Marketing Can Help Your Trial Conversion Rates

Free trials that ultimately yield low conversion rates are costly, but they also speak to a major gap between the fulfilling experience you think customers should have during their trial, and what they’re actually experiencing. Adding some human engagement during the trial might be the secret to turning this situation around.

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The Revolution to Make Online Software Marketing More Human is Coming

Why are Microsoft and Amazon investing millions in live video chat where users can see and hear real human beings while they solve their problems? Because, in the near future, the human touch in online software marketing is going to be what separates confident buyers from frustrated buyers.

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